Category Archives: Video

The Commercial

Approximate run time:  60-seconds This type of production presents specific products or services to the widest possible audience. The core message is delivered quickly, in a memorable package, with strong viral potential. The intention is to build awareness and fuel demand […]

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The Sales Pitch

Approximate run time:  5-minutes This type of production presents a targeted audience with all the relevant details and value propositions associated with specific products or services. The intention is to build demand among qualified buyers by showing the benefits of the […]

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The In-Depth Demo

Approximate run time:  5- to 10-minutes This type of production presents a pre-qualified audience with the most important operational details associated with specific products or services. The intention is to instruct users on the products’ full feature set and their operation. […]

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The User Interview

Approximate run time:  5- to 10-minutes This type of production presents a pre-qualified audience with the most important operational details associated with specific products or services. The intention is to instruct users on the products’ full feature set and their operation. […]

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The Profile

Approximate run time:  5- to 10-minutes This type of production can take the form of a documentary, a case study, a facility tour or even a narrated slide show such as the Ken Burns films. It is intended to inform an […]

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