3dB Crafts New Website for Delicate Productions

Jan 23, 2010

Camarillo, CA (January 23, 2010) - As part of an expanding marketing program, Delicate Productions, one of the nation's leading full-service live sound, lighting and multimedia production companies, has launched a new website. The primary functions of the new site are to provide clients with easy access to critical information and become a communication hub for Delicate Productions' growing community. The company's rich legacy will also be highlighted on the site with articles, reviews and memorabilia from over 25 years of successful, world-class events.

The website and a new corporate logo was designed by Seattle-based 3dB Creative with account management by Elliott Communications and project direction by Delicate Production's Jason Alt. "We wanted to present a unique aesthetic that complimented the no-nonsense, client-oriented nature of Delicate Productions' approach," commented Sara Elliott of Elliott Communications. "The completed site has an extremely fresh, straight-forward design with easy, user-oriented navigation. It reflects the sense of excitement in a Delicate Productions event while allowing users to find the information they need quickly. We'll be adding considerably more archival information over the next few months so navigational efficiency was a key element for us."

The Delicate Productions website was built in XHTML utilizing the Expression Engine™ content management system (CMS) and Java Script for improved performance on mobile internet devices. Contents of the site are easily shared via social media networks to enable viral promotions, encourage external links and aid in search engine optimization. An integrated eNewsletter and social media marketing campaign will be deployed to drive inbound traffic.

For more information on Delicate Productions, visit:  www.delicate.com