3dB Creative

Mojave Audio's microphones are designed by David Royer to deliver superior quality and value. They have already earned a stellar reputation among savvy musicians and engineers and are now looking for a wider audience. As such, the LA-based manufacturer has engaged Seattle's 3dB Creative to produce a series of print and web advertisements to illustrate the "wide open" character of the product's sound.

"In this case, Mojave's Dusty Wakeman walked in with the initial concept," explained 3dB Creative principal, Dave Christenson. "His idea for a visual representation of an audio quality was simply, perfect. We executed the idea as completely as possible while tying it into Mojave's new website aesthetic (coming soon)."

Mojave's dedication to providing high quality products at affordable prices has served them well. Their sales to remain strong despite a crowded market and troubled economy. The manufacturer, which began as a custom mic shop in Southern California, is now updating its look with a new logo and website while ratcheting up its marketing efforts. Several new print ads, web banners and informational events are currently in the works. Keep an eye open for a Mojave event near you.