plus  (THINGS WE COULD USE MORE OF)

Social Media Sticks It To The Man

 
In 1981 the Dead Kennedys released In God We Trust, Inc. on cassette with side B left blank, accompanied by the message, “Home taping is killing record industry profits! We left this side blank so you can help.”

Props.

Over the last 28 years, the rest of us have been catching up. Now, the insurmountable rise of social media marketing is finally making even the most corporate businessman loosen his tie and sign up for Facebook. Bands completely bypass traditional record companies, opting to promote themselves and connect with fans through social networks. In fact, social media marketing has become one of the most effective ways to build a brand or promote products and services.

Perhaps it’s just the latent punk in us…  but we get a moderate wave of satisfaction knowing that some drooling internet nerd can get as much exposure posting to a few social media sites than a corporation once got only by running a commercial during the Super Bowl. Anarchy - or, democracy - or, both. It's a new day, grandpa!


back to Plus / Minus Bookmark and Share