Internet Memes Are Win

Jan 19, 2010 — RJ

By definition, a meme is a unit of cultural information that is transmitted verbally or by repeated action from one mind to another. The best memes captivate a community and allow individuals to expand on them using their own creative power. Understanding how memes affect online culture can be an essential asset when building a brand.

An example of solid viral marketing, as we know it, was seen for The Simpsons Movie. Instead of just building a site with trailers and other typical promos, the Simpsons Avatar Creator was made, allowing users to create custom Simpson-esque characters of themselves. These characters soon became plastered all over Facebook and other social media sites, generating an incredible buzz.

That’s a start.

Imagine, now, if the idea of creating a custom Simpsons character was never officially supported. What if people started creating individual avatars with the limited resources they had available, simply to show support for a product they loved? Now, that’s the kind of brand you need to be building. Even if the final creations didn’t look as polished as something coming from an official Avatar Creator, it’s going to add the community support element brands should strive for. Give your customer base some clay to mold, and the creative ones will do the work for you. If your brand is strong enough to prompt the spawning of natural internet memes, you have a winner.

If you disagree with the awesomeness of internet memes, you can fill out a complaint form and receive compensation for the time you wasted reading this blog here.